Many traditional businesses have failed to achieve success online until the advent of Facebook. For most businesses, when they got on Facebook was the first time they felt like they could take advantage of exposing their business to the entire world on the web. Then Suddenly, Facebook decided to monetize post. That means now if you want all of your follower to see a post you must pay to boost that post. Don't get me wrong, I believe Facebook is still a great tool, but I believe if you want to be successful on the web you have to take control of your own business. The problem is many business are neglecting other channels and only doing Facebook post and this is costing them traffic and money.
The post you are making on Facebook could be driving traffic to your site and boosting your rankings with search engines like Google.
This means you need your own website and a blog on that site. You can create a blog post which actually helps your search rankings on search engines like Google in the same amount of time it takes to create a Facebook post. You can still share that post on Facebook,
"You can create a blog which actually helps your search rankings on search engines like Google in the same amount of time it takes to create a Facebook post."
but you can quickly and easily send it to your email list, Pinterest, Twitter, Google+ and all the other social channels. Doesn't that make more sense? Here is what your blog post would look like on Facebook and clicking on it take your follower right to your site. 
Below is a video showing how you can quickly make a blog post and quickly share it on Facebook.